The death of Instagram photographers

Lancelot
2 min readAug 3, 2022

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If you’re a photographer, there’s a lot of chance you rely on Instagram to develop your photography business, promote your work and find clients.

But as you know, Instagram is now dedicated to video, and want you to make Reels. But you’re not a Reeler, you’re a photographer. But Instagram just killed your business. So, what now?

There is a platform out there you all know, it will never die and it’s used everyday by millions of people.
Google.

Yes, Google is now the way to go if you wanna grow out there.
With a website you have a ton more options than you have with social medias. Like SEO, the content you post, how you appear online. You’re in control.

As a photographer or filmmaker, you probably built your website a long time ago, building a quick portfolio, one page website.

But now, you know you can’t rely on social media to find clients and promote your work, you have to do something else.

I don’t tell you to completely stop using it. I just tell you to NOT 100% rely on it, it’s dangerous, it could kill your business.

Today, having a website it more important than ever. Why? Your competitors.
Your competitors have a website that generate them clients.
Your potentials clients talk to your competitors every day.
Your potentials clients find your competitors on Google.
Your competitors have a multi-channel strategy.

You’re probably asking: “Okay but how I do it?”
You actually don’t have to do anything.
Let me explain:
I’m a web designer, I love photography and film making. So I specialized in building websites for photographers and filmmakers like you.
To help them get more clients and boost their business after Insta fall.

I focus on:
- Creating a professional portfolio
- Building an optimized website that will sell your work
- Local SEO
So you can get visits and clients everyday, without the stress of Instagram algorithm putting you down.

If you’re interested in building your website to boost your photography business, just send me an email (lancelot@lmdigital.fr) so we could talk more about your business and what you wanna do.

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